![]() ![]() ![]() And, miraculously, struck a gold mine they’re still returning to today, nearly two decades later. They had a few flops starting out, perhaps the biggest being a billboard that depicted a massive rubber chicken with the punchline…īut, eventually, they stumbled upon the idea of using cows to market their chicken sandwiches and nuggets (because cows don’t want to be eaten). To pull this off Chick-Fil-A hired a damn good advertising agency called The Richards Group (lead by creative director Stan Richards). So, Chick-Fil-A was faced with a mighty difficult task: getting burger lovers to try chicken sandwiches. ![]() In the summer of 2016, Kern learned that Chick-fil-A changed ad agencies after 22 years with The Richards Group in Dallas, creator of the iconic Eat Mor Chikin campaign launched on 3-D billboards in 1995. They went from competing with day-old pizza joints, knock-off Subways and Chinese restaurants (that, let’s face it, are actually pretty fucking good) to suddenly going head to head with giants the likes of McDonald’s, Wendy’s and Burger King…Īnd, to up the ante, Americans had grown accustomed to eating sandwiches with burgers on them (not chicken). Barry Kern of Kern Studios in New Orleans builder of Mardi Gras floats, statues, and plenty of Chick-fil-A cows was a bit worried. In the mall, Chick-Fil-A was a big fish in a small pond filled with underwhelming competitors… While Chick-Fil-A today has over 2,363 locations across the nation, back in the 90s it was primarily known as a mall-based fast-food chain of sorts.īe it by a stroke of luck or someone at Chick-Fil-A seeing the writing on the wall, the humble fried chicken empire ditched the mall and built new homes in standalone locations. You would get the humor if you knew that Chick-fil-A is a fast food chicken brand. It was the year Chick-Fil-A left the mall. Chick-fil-A skips the sales pitch on its billboard and employs a whimsical yet humorous statement to make customers an assertive offer although the humor in the statement Don’t have a cow makes it appear less commanding. Instead of cooking up a tasty earworm, Yeezy bricks. It was the year the world got Cole Schafer (kidding). Earlier this month, West’s ode to Chick-fil-A was the hot topic during his Jesus Is King album listening sessions. It was the year the world lost Charles Bukowski. RM FD3M39Georgia Peach sculpture and Chick-fil-A billboard display icons of Atlanta for travelers on Peachtree Street and Interstate 85 In Midtown Atlanta. But, let’s rewind to 1994.ġ994 was an important year for three reasons: ![]() When you have the luxury of selling a product like this, the marketing department’s only job is to get folks to try it once –– once they’ve accomplished this the product sells itself. But, the moment you sink your teeth into a Chick-Fil-A chicken sandwich, you become hooked for life. Merging these concepts, in 1995, Chick-fil-A put 3-D cows on billboard catwalks with a misspelled plea of self-preservation: Eat Mor Chikin. Sure, it’s packed full of MSG, loaded with sodium and fried to an artery-clogging golden deliciousness. In November, developer Tom Grace announced plans to redevelop the Medical Arts Building, at the corner of Main and Locust streets, in a project that would create up to 75 apartments in the building.There is something transcendent about Chick-Fil-A. On the other hand, the southern end of downtown may soon be home to an influx of new residents. On Monday, though, broker Jay Cobble said the restaurant's equipment is still in place and "we're finishing the paperwork to have a reopened Chick-fil-A Express in January or February."Ĭobble, of Providence Commercial Real Estate Services, said the eatery would be a licensed location run by Aramark, and would be similar to the location on the University of Tennessee campus.ĭowntown has been a hot market for restaurants in recent years, with new offerings including Blue Coast Burrito, Tupelo Honey Cafe and Just Ripe opening their doors in recent months.Ĭhick-fil-A's Gay Street location was something of an outlier, though, as it was located inside the skyscraper's plaza and was largely invisible from the street. The Chick-fil-A restaurant in First Tennessee Plaza - the 27-story office tower on Gay Street - closed on the day before Thanksgiving. Downtown condo dwellers and office denizens are finding it harder to "Eat Mor Chikin" these days, but that could change. ![]()
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